Trade shows are a great way to showcase your brand and attract new customers. However, with so many companies vying for attention, it can be difficult to stand out from the crowd. One way to make a lasting impression is by using trade show giveaways that light up. These fun and functional items not only draw attention to your booth but also keep your brand top of mind long after the event is over. In this article, we’ll explore the benefits of using light-up giveaways at trade shows and provide some tips on how to choose the best products for your brand.
What are trade show giveaways that light up?
Trade show giveaways that light up are promotional items that have a light feature, such as flashlights, keychains, or pens.
Why are trade show giveaways that light up popular?
Trade show giveaways that light up are popular because they grab attention and create a memorable experience for attendees.
What are some examples of trade show giveaways that light up?
Some examples of trade show giveaways that light up include LED flashlights, light-up keychains, glow-in-the-dark wristbands, light-up pens, and illuminated phone chargers.
How can trade show giveaways that light up benefit your brand?
Trade show giveaways that light up can benefit your brand by increasing brand visibility, creating a positive brand image, and increasing customer engagement.
How do you choose the right trade show giveaway that lights up for your brand?
When choosing a trade show giveaway that lights up, consider your target audience, budget, and brand message.
Trade show giveaways that light up are an excellent way to attract potential customers to your brand. They grab attention and leave a lasting impression, helping to increase brand awareness and visibility. These promotional items are also practical and functional, making them a valuable addition to any marketing strategy. By using light-up giveaways, you can shine a light on your brand and stand out in a sea of competitors, making a memorable impact on attendees at trade shows and other events.
December 18, 7 min read. Welcome to my annual Trade Show Marketing Giveaways list of unique ideas. This list is based on what our customers are asking for, trend analysis shared by industry experts, and deep research on what your audiences actually want. Even as live events slowly begin to return, the perfect trade show giveaway in has changed. Influenced by the rise in corporate gift boxes and virtual conferences, promotional product trends have shifted focus to quality over quantity. Trade show giveaways can no longer be cheap, throw-away items. That might mean buying less items, and being more strategic about who you give your giveaways to. Either way, the key is to remain focused on delighting your customers with high-quality gifts that reflect your company and your brand. In-person trade shows have returned – with some key differences. Smaller, more focused events are expected to be the norm in Smaller events with a more niche audience will be preferred to control crowd size. Second, budgets have decreased for in-person events. Event planners are navigating this change by reducing the number of events they attend, and instead focusing on smaller, less expensive events. It makes investing in a smaller quantity of high-quality items a possibility – which moving forward will be a necessity. During the in-person event hiatus, people got used to high-quality gift boxes arriving at their doors. Now, as in-person events return, this expectation of gift-like quality giveaways will remain. Tech items are always a high-quality favorite. This type of trade show giveaway is a premium gift that has longevity. A healthy snack will be appreciated during a busy afternoon of event sessions, or a clever treat tied into your brand can leave a memorable impression. Even with the return of live events, virtual trade shows will continue to play an important role in any marketing strategy. This has also led to a shift in the typical trade show giveaway. As products have to be shipped, instead of simply handed out, companies are looking to choose high-quality items that can easily be sent to attendees. Companies are also looking for products that will inspire action, emotion, and loyalty for their brand – not just another trinket with a logo in it. The need for brands to form a personal connection with customers has never been higher, and giveaways are helping recreate this human experience even in the virtual world. I still believe that handing out or shipping cost-effective promos for trade shows is essential for generating a high volume of brand exposure. But today, your promo items need to have a higher perceived value in order to capture that brand connection. Here is my list of popular unique trade show giveaways that will help you think beyond the pen and make a big impact on everyone who visits your booth – in-person or virtually. This miniature desktop vacuum, known as the Crumbee , is one of the top trending promotional products of the year. Recipients will love how it makes it easy to keep their desks clean, organized, and crumb-free. The Crumbee is small enough to fit into the palm of your hand and is completely wireless. Plus it features a degrees rotatable design, for tight corners and hard-to-reach areas. It is operated by two double-A batteries that offer up to minutes of continuous clean time. When the vacuum gets full, just pop off the bottom and empty the contents into the trash. Customize it with a full-color digital imprint on epoxy dome and this unique trade show giveaway will make your brand pop. A snack cube, like this gummy bear cube , is one unique take on an edible trade show giveaway. It can serve as the perfect snack to hand out during an in-person trade show or a fun way to incorporate breaks during a virtual trade show. Individually packaged in a clear container, this snack cube will keep your food item away from germ-filled hands. Plus, your attendees will love that they can reuse the conveniently sized 2. Or, you can choose a different snack item like apple rings, jelly beans, or goldfish crackers. We recommend staying away from the chocolate options, as these can melt, especially in the warmer months. One of the biggest benefits of tradeshow giveaways during virtual events is the added engagement they can offer to your attendees. This scented silly putty, known as aroma putty , is a great way to incorporate a stress-relieving break into your event or just add a fun and interactive activity for participants. Made out of a special scented material, this putty will keep hands busy and ease the mind as attendees enjoy stretching, squeezing, and sniffing it. It comes in six refreshing flavors orange, grape, mango, watermelon, green apple and blue raspberry. Make it your own by personalizing the container with a full-color label. It may seem simple, but writing journals are currently in high demand, especially among millennials.
